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Facebook trialling Timeline design tweaks
Facebook could potentially be making some further changes to its controversial Timeline design as a number of users have been selected to test a new layout. Cited by thedrum.co.uk, the Timeline...
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Brands hit the ground running with Instagram
A sizeable amount of the world’s biggest brands have built up an impressive following on photo-sharing service Instagram, warc.com reports. According to figures from insights provider Simply Measured,...
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Metro looking to launch ‘personal content’ paper
Metro, a regional freesheet popular with morning commuters, is planning a large mobile strategy with a view to creating personalised content. Reported by guardian.co.uk, a new multi-platform website,...
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Amazon quietly launches Amazon Pages service
Online retail giant Amazon has launched an under-the-radar Pages service for third-parties looking to sell their goods on Amazon’s online marketplace. Reported by techcrunch.com, the company is...
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Using Twitter could lead to greater sales, claims report
Creating high levels of engagement on Twitter is likely to increase website visits and ecommerce purchases for businesses, a study has found. Reported by warc.com, research from Twitter and insights...
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MoneySupermarket head in awe at ‘scope for growth’
Simply changing the colour of a ‘Buy’ button from red to green can elicit an increase in sales, according to Peter Plumb, the head of price comparison website Money Supermarket. Reported by...
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Banks taking to Twitter to interact with customers
As more high-street banks turn to social media to help with customer queries, the perceived quality level of customer service among these institutions has increased. That’s according to a study by...
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ESPN readies FA Cup content marketing campaign
Sports broadcaster ESPN is prepping a content marketing campaign in partnership with FA Cup sponsor Budweiser in a bid to tap into the global appeal of the football tournament, reports...
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LinkedIn hits 200 million members worldwide
Professional social network LinkedIn has announced it has reached 200 million user registrations worldwide, with an average user addition rate of two per second. Reported by techcrunch.com, the social...
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Jobseekers turning to social media for vacancies
A number of jobseekers are now turning to the likes of Facebook, Twitter and LinkedIn as part of the job-hunting process. That’s according to social job search engine Adzuna, cited by...
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Hospitality and leisure using social media to aplomb
A number of hospitality and leisure operators generate up to half of their sales through social media outlets like Facebook, Twitter and Google+. That”s according to new research from Barclays,...
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Google+ verified accounts may be ranked higher, says CEO
Google CEO Eric Schmidt’s upcoming book, ‘The New Digital Age’, has given some insights on how ranking on Google+ may be changed in the future. Wsj.com has obtained excerpts from the book and it...
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Ferrari is world’s most ‘powerful brand’
While tech giant Apple is the world’s most valuable brand, it is car manufacturer Ferrari that takes the title for the world’s most powerful brand. That’s according to brand valuation firm Brand...
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Journalists using Twitter to source stories, claims report
New research suggests that three quarters of journalists source their stories from micro-blogging service Twitter, reports thedrum.com. According to a survey of 2,600 journalists from France, the UK,...
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Food and clothing brands leading direct mentions on Twitter
A high number of direct mentions on social micro-blogging network Twitter are attributed to brands in the food/beverage and clothing/retail sectors. That’s according to research by media monitoring...
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Facebook lifts lid on revamped news feed
Social media giant Facebook has unveiled a new-look news feed devoting more space to music, games and advertising in a bid to boost revenues. Revealing the design at a press conference in San...
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Using Facebook can make you feel happier, claims expert
Those feeling down may want to peruse their Facebook wall as a new study suggests using the social networking site can make users feel happier. A report by Dr Alice Good of the University of...
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Social media can foster openness in the workplace
Senior leaders need to be embracing social media in the workplace as their resistance could be holding back a culture of trust, openness, collaboration and innovation. That’s the advice of the...
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Pepsi and Nissan using content marketing to their advantage
A number of high-profile brands are using online videos to tell stories to consumers instead of merely showcasing products, reports warc.com. Drinks firm Pepsi and car manufacturer Nissan are...
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Coca-Cola using content marketing to drive engagement in China
Soft drink manufacturer Coca-Cola is deploying content marketing in China in order to recruit ‘active fans’ instead of ‘zombie ones’. Reported by warc.com, the firm will be using social media as the...
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